Lily Lapchuk is the Founder and Editor of Shop Nordic by Picalily, a curated space dedicated to calm, intentional living inspired by Nordic simplicity and Canadian craftsmanship.

With a background in print publishing, graphic design, and digital storytelling, Lily brings an editorial eye to everything she creates. Her work blends thoughtful design, practical functionality, and a deep appreciation for objects that are made to last. Having spent years working in traditional print media, she understands the value of slowing down, editing carefully, and creating content with purpose rather than noise.

Inspired by her Finnish roots and life in Canada, Lily focuses on creating and curating spaces that feel grounded, uncluttered, and supportive of real life. Her writing explores calm interiors, mindful design choices, and practical ways to create homes that feel both beautiful and livable.

As Editor, she oversees all content and curation for Shop Nordic, with a long-term vision of building a thoughtful, contributor-led publication that highlights designers, makers, and ideas rooted in simplicity, sustainability, and intention.